EX-Analytics Usage Instructions

The EX-Analytics module completely replaces the standard OpenCart dashboard with a powerful business analytics tool.

After installation and navigating to the module settings (Extensions -> Extensions -> Dashboard -> EX-Analytics), perform the basic configuration.

Basic Settings

1. Status: Enable the module.
2. License Key: Enter the license key you received upon purchase.

Status Configuration (Crucial!)

In order for the charts, average check, and conversion to be calculated correctly, the module needs to understand which order statuses in your store are considered "successful" and which are "canceled".

Go to the "Status Settings" tab and distribute your OpenCart statuses into the following system categories:

• New: Statuses of newly placed orders (e.g., "Pending").
• Processing: Orders currently being worked on by managers ("Processing", "Packed").
• Shipping: Orders handed over to the courier service ("Shipped", "In Transit").
• Successful: Fully closed and paid orders ("Complete"). Turnover and real profit are calculated based on these.
• Unsuccessful: Rejections, returns, unredeemed ("Canceled", "Refunded", "Defective").

You can set your own unique color for each of these status categories — it will be used on the charts and in the order table.

Additional Settings

• Merge delivery: Enable this option if you want different sub-types of deliveries (for example, "Nova Poshta Branch" and "Nova Poshta Locker") to be combined into a single "Nova Poshta" indicator on the charts for cleaner and clearer statistics.
• You can also set limits for the Top Products display and analytics by payment methods.

Using the Dashboard

After saving the settings, go to the main admin page (Dashboard).

Now the following blocks are available to you:

1. Interactive charts: You can switch between "Line Chart" and "Bar Chart" to analyze turnover, the number of successful and unsuccessful orders for a selected period (for example, the last 30 days).
2. Summary statistics: Average check, total order amount, online visitors.
3. Product lists: "Top Sales" (hits) and "Conversion" blocks (products that are frequently viewed but bought or not bought).
4. Stock control: Convenient "Out of stock" and "Running out < 5 pcs" widgets.
5. Improved order table: The latest orders are displayed with detailed information about the purchased products (images are shown on click), with the ability to copy the phone/order number in 1 click, and with a "Redemption Rate" indicator for each customer (from "First Order" to "High Trust Level").